White Hat SEO: How to Rank by Rules
Having an effective SEO strategy is critical to your overall digital marketing plans, citing 67% of digital marketers as search engine optimization (SEO), which has been implemented as the most effective content marketing strategy in the past year. There are two general approaches to SEO: white hat and black hat technique.
White Hat SEO has been blamed for practices that increase a website’s search ranking on search engine result pages (SERPs) without straying from Google’s guidelines. On the other hand, Black Hat SEO is associated with finding and exploiting flaws within the Google algorithm. While the two aim to be the same, there are some important differences you want to understand, especially because some Black Hat SEO tactics risk earning a Google penalty.
In this guide, we will discuss what distinguishes white hat from black hat SEO strategies. We will also cover the basics of effective white hat SEO tips and how they can improve key ranking factors.
- What is white hat SEO?
- White Hat vs Black Hat SEO: What is the Difference between both of these 2 strategies?
- Why is white hat SEO important?
- What are some white hat SEO strategies?
- Should You Always Use White Hat SEO?
- White Hat SEO Techniques Work For You
What is white hat SEO?
White hat SEO is a term used to refer to SEO strategies that act within the rules and expectations of search engines and searchers. This means applying techniques to improve a website’s search engine ranking without relying on tricks to weaken the search engine’s algorithm.
White Hat SEO techniques focus on providing readers with high quality and relevant content that optimizes the user experience. Rather than using more spam techniques like duplicate content that is only optimize for search engines .
White Hat vs Black Hat SEO: What is the Difference between both of these 2 strategies?
Whether they engage in white hat or black hat strategies, this is what content marketers want – to boost their rankings on Google. Why are SEO strategists rotating to please Google’s algorithms? Because your website’s high ranking on Google means reaching 86% of Internet users worldwide.
To better understand white hat SEO, it may make sense to investigate black hat SEO and understand their major differences, such as:
White Hat SEO produces high-quality content that matches user intent, while Black Hat Strategies inserts low-quality, duplicate, or heavily templated content.
White hat tactics use well-labeled images with thoughtful alt text. While Black Hat uses more dated SEO practices, such as keyword stuffing and invisible text.
White Hat SEO uses keyword research systematically on the page. In contrast, Black Hat SEO takes a target keyword and uses it in headers, meta tags, or unnatural anchor text in a piece of content.
White Hat content complies with search engine guidelines and creates links by guest posting and authentic link building strategies, while Black Hat’s strategy is to purchase links.
Black Hat SEO should not be seen as an insidious SEO service because on a closer look, some strategies are similar. It is just that Black Hat Strategy manufactures and produces materials strictly for search engines rather than people – often referred to as “cloying”. However, it is still best to stay away from such bad practices & build your site authority with long-term, sustainable strategies.
Why is white hat SEO important?
White hat SEO is so much important. Because without it, search engine results would be chaotic. Without rules to guide the Internet, website owners will rely on more dated SEO methods to rank on search pages. And users have to comb through a lot of irrelevant sites to find.
This type of seo is important because it provides so much benefits to everyone. Google ensures that its algorithms only rank great content that captures the user’s intent for every keyword search as it encourages millions of Internet users to use search engines. Site owners also benefit because they can increase their rankings without resorting to dishonest tactics. In the end, users benefit because they can find what they are looking for easily through organic search.
What are some white hat SEO strategies?
Build the reputation of your business and your website on a solid basis. White hat strategies can take time, but they produce long-term results. Below are some SEO strategies that you should implement.
Provide valuable content
Blog posts used as lead generators by 86% of marketing teams. Content is still king. Therefore, do not produce content for search engines. Create content for people looking for valuable information.
You also want your content to be relevant & authoritative, so that others use it for reference purpose.
To get quick information about organic traffic and the number of backlinks to your website’s overall search engine presence, use our domain overview tool.
We also provide effective keyword research tools to ensure that your content includes primary and secondary keywords related to users’ search queries.
Meeting user intent is Google’s number 1 goal, so you should also aim for it as the owner of the website. When a user types a query in a search engine the intent of the user is the goal of the person. For example, if they type “keto pasta recipe”, they hope that the results can show them the keto diet-approved pasta recipe.
Common types of user intent are informational, commercial, shipping, and transactions. If a person visits a clothing website, it is safe to say that they want to buy, and it will be classified as commercial and transactional. If a person sees “how to grow mushrooms”, they won’t be looking for information.
Some strategies used to fulfill user intent include:
- Get to know your audience and what they are looking for
- Optimizing your content to fit specific keywords
- Formatting your content for skimmers – use subheading and leave a lot of white space
- Using video and images
- Make your website mobile friendly – In 2019, 52.2% of the worldwide traffic used mobile phones to access the Internet. This means that if your website is not optimized for viewing on a smartphone, you are losing potential leads. If your site cannot navigate on your website then your website visitors will no longer be there.
- Type your URL in the search box of Google’s mobile-friendly testing tool. You will get the answer whether your website can be viewed on mobile phone or not. You’ll also get a screenshot of how your pages look on the phone screen, along with a list of recommendations for optimization.
Should You Always Use White Hat SEO?
The answer to this question depends largely on your goal and the industry and sector in which we understand that some industries themselves are black hat, so their strategy is part of the business model. To remain competitive in those markets, you will probably have to use some black hat strategies mixed with white hat strategies, which some refer to as “gray hat strategies”.
However, there is also the risk of being penalized or affected by Google’s algorithmic changes, which can have disastrous consequences if you are building a legitimate business and website. This is why we recommend you to build your web presence with white hat methods for long term benefits and longevity.
White Hat SEO Techniques Work For You
As a part of your content marketing strategy, you need SEO techniques to increase Google search traffic and improve your ranking signals. White hat strategies, in particular, are an effective way to improve your ranking without worrying about being penalize. Playing by the rules can be slow and slow to show results. But it is still your best bet in creating an official and permanent web presence.
SEMrush provides a variety of SEO tools to analyze the health of your website. We can provide you with a list of issues that make it easy to see where your site is struggling. From guest posts to abbreviated meta descriptions, there are many ways to improve your SEO efforts that help drive your bottom line.