Google: Home Page Outranking Internal Pages For Deeper Keywords by John Mueller
John Mueller from Google was inquired as to for what reason googles once in a while rank a landing page for a particular keyword state when there is a more profound page in the site that answers that inquiry better. The landing page is more conventional and covers a more extensive theme yet there is a more explicit page to more readily answer the inquiry off the landing page.
For what reason does Google not rank the better page for the question?
John Mueller reacted to this on Twitter saying “ordinarily that is an indication that your landing page is simply fundamentally more grounded inside your site.” Meaning, perhaps the more profound page simply needs more signals, for example PageRank and additionally different signs, to get the more profound, inside page to rank.
John said once in a while this can change over the long run, he said “some of the time that is a short time (as individuals find your point by point page and suggest it).” But he said that “occasionally it’s likewise a matter of you being super-clear inside your site.” So it really is ideal?
This isn’t remarkable and not generally another marvel with Google, this has been occurring for over twelve years. I am sharing this since it is intriguing how John responded to the inquiry.
Gathering conversation at Twitter.