How to Use YouTube Ads to Support SEM: A Step-by-Step Guide

YouTube Ads. You know you need them. Yet, you may be struggling to determine if they provide tangible value and wonder whether there is even a way to track it. More often than not, marketers lack the funds or resources for some fancy multi-touch/impression attribution approach. And without that proof of how it impacts your …

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Search Engine Marketing Works Better With Branding

For many search engine marketers, branding seems like something other types of marketers do. Search folks typically think their job is to get rankings or buy keywords and the traffic (and sales) will follow. But as I found out the hard way, branding is absolutely linked to search marketing performance. Many moons ago, I ran …

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Gmail Ads Absorbing Into Discovery Campaigns

Advertisers who are fans of Google’s Gmail Ads may be frustrated to learn they will no longer be a standalone ad type as of July. This morning, Google issued the following email to advertisers who have standalone Gmail campaigns in their accounts. Instead, Gmail ad targeting will solely be available as one of the places …

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Try These PPC Strategies for Your Retail Business in 2021

Last month, I compiled a shortlist of strategies for B2B businesses to try in PPC advertising this new year. Now, I’d like you to turn your attention to retail advertisers. Let’s face it: it’s simple to stay with the strategies you have in place rather than try new approaches. If you’re a retail advertiser who …

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YouTube Turns On Post-Roll Ads For All Monetized Videos

YouTube is turning post-roll ads on by default for all videos that are eligible to serve ads. YouTube advises creators of this change in the first news update of the year on its Creator Insider channel. A YouTube team member states: “For monetizing creators, any video over 10 minutes in length will automatically have post-roll ads …

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Google Ads Salesperson Alleged to Link Organic Ranking to Ad Spend

A member of the search community alleged in a tweet that her client was explicitly told by Google that spending more on pay per click (PPC) advertising would improve their organic search rankings. The accusation was shocking to many in the Twitter thread because Google has long insisted there is no direct impact on organic …

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14 Essential Data Studio Visualizations for Paid Search Marketers

If you’re looking for digital marketing reporting software that’s both powerful and free, look no further than Google’s Data Studio. Google’s free visualization and reporting tool has been around since 2016, and has only gotten better over time, rolling out new feature updates and improvements every month. While Data Studio makes it easy to connect …

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What Search Marketers Need to Know About Criteo’s Retail Media Platform

If you’ve been in the paid search industry for a few years, then you’ve probably heard about Criteo – or even used it. You might also be familiar with Criteo Retail Media from back in the days when it could be described as an ad network for sponsored products, circa 2016 when Criteo acquired a …

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